There was a time when après-ski stayed politely within the bounds of exclusive resorts, when puffers only came out in case of a blizzard, and Moon Boots lived their best life… at 6,000 feet.But that was before.
Before Anne Hathaway paired them with a tailored suit. Before Cate Blanchett turned them into red carpet accessories hidden under sculptural Prada silhouettes.
Today, alpine style has officially cut the lift lines and booked a one-way ticket to the city. Oversized shapes, technical finishes, ultra-graphic silhouettes—mountain sportswear now rules the streets,
without ever losing its chic.
Flashback: When the Mountains Already Had Style
This isn’t the first time the slopes have inspired the runway. Fashion has long had a thing for altitude. A refined flirtation between cold fronts and couture instincts.
In the 60s, Audrey Hepburn stepped away from her signature Givenchy gowns and into a sharper wardrobe: fitted stirrup pants, fine-knit turtlenecks, oversized sunglasses, and sleek lines—a kind of alpine chic before its time, as graceful as a telemark turn.
Meanwhile, Brigitte Bardot brought her playful allure to Megève, wrapped in a wool beanie, somewhere between snowfall and flirtation. Far from the Saint-Tropez spotlight, she embodied a snow-kissed sensuality: soft, free, and effortlessly radiant.
And then came Lady Diana—queen of the 80s après-ski. She turned the slopes into a catwalk with her color-block puffers, stretch leggings, logo sweatshirts, preppy earmuffs, and a blowout straight out of a winter fairytale. She singlehandedly laid the foundations of modern ski-chic—the very look now reinterpreted in every fashion capital window.
Alpine Icons: Diana. Bardot. Hepburn.
And Now? Alpine Style Hits the Pavement
From fashion weeks to trendy brunches, one thing is clear: the city has gone full ski mode—no lift pass required. Puffers swell into couture cocoons, technical trousers flirt with tailoring, and Moon Boots—once reserved for slushy snowbanks—now stomp confidently through Brooklyn as they do in Chamonix.
This isn’t some chilly influencer fad—it’s a genuine shift in modern wardrobes. We want beauty, warmth, practicality… and photogenic flair. Labels like Moncler, Fusalp, and Perfect Moment are rewriting the codes with hybrid lines designed to brave a snowstorm or sip a matcha in Soho.
And the celebs? Absolutely on board—at 6,000 feet and higher.
Anne Hathaway fuses skiwear with sharp urban cuts, Cate Blanchett cloaks it in theatrical elegance, and Bella Hadid rocks the full ski suit like it’s the new power suit.
Anne Hathaway at Moncler, Emily Ratajkowski for Moncler, Gigi Hadid, Bella Hadid.
Why It Works
Because alpine wear figured it out before anyone else.
It fuses ultimate comfort, cutting-edge tech, and sculpted aesthetics. And maybe most importantly: it feels good—on the body and the ego.In a world where we want it all—speed, style, warmth, and the ability to survive a polar microclimate on the subway—skiwear ticks all the boxes. It’s a soft armour, a stylish shield between you and the urban frenzy.
And let’s be honest: slipping into a glossy down jacket or a zipped-up, oversized ski suit also sends a message. That of a woman who owns her look—and could jet off to Courchevel on a whim.
The Alpine Spirit Slips Gracefully from Summit to Street
In 2024, fashion no longer chooses between function and flair—it glides between both. Alpine style no longer belongs to the slopes alone. It’s stepping into everyday life—with confidence, and undeniable elegance.
So whether you’re heading for the peaks or just the corner café, one thing’s for sure:
add a touch of skiwear to your wardrobe, and you’ll be rising above it all—
even on flat ground.
